C H A S I N G D A Y L I G H T
VELUX has a reward program for its partner installers, where they can redeem prizes with the points earned from selling VELUX windows. While material prizes are common, VELUX also intends to introduce active rewards, fostering a culture of wellbeing and healthier living among its installers.
I helped them conceptualize, name, design, and launch this new sub-brand called 'Chasing Daylight.' In addition to all the brand identity and material, I have produced assets for five different "Rewards" at this point, e.g. Roskilde Festival 2023. These new offerings have already received remarkable engagement.
M A N I F E S T
When the first ray of dawn moves across the room,
we feel its pull. We feel a sense of inspiration and potential for
the day ahead. We gravitate toward the light.
So we set out to chase it.
As an integral part of our mission to transform spaces,
Chasing Daylight is designed to enhance the everyday lives of our
customers and employees through memorable experiences.
Together we will chase the transformative powers of
daylight and fresh air.
Whether we are chasing serenity or adrenaline.
Adventures or peace of mind.
Let’s chase daylight.
