D A N N E R

THE CHALLENGE
A staggering 118,000 women experience domestic violence in Denmark each year, with eleven women losing their lives at the hands of their (ex)partners just last year. This devastating reality is why we joined forces with Danner to raise awareness and help everyone recognise the warning signs of domestic abuse.

THE IDEA
In Denmark, we raise our flag for all kinds of occasions.

Weddings and funerals, jubilees and birthdays – even just if the weather is nice.
Yet, we need to get better at raising the most important flags.
The red flags. The ones that warn us about gendered violence.

"

More parents, siblings, friends,
and neighbours are calling Danner these days because they see and react to the red flags.”

- Head of Communication and Knowledge, Danner