" F Y N S K A L D E T V Æ R E "
THE CHALLENGE
Due to lockdowns and restrictions in 2020, the majority of Danes were forced to spend their summer holidays in Denmark. With the absence of international tourists, "Visit Fyn" decided to launch a campaign aimed at attracting Danish summer visitors.
THE SOLUTION
We created a campaign called "Fyn Skal Det Være," with the concept of showcasing how well-prepared "Fynboerne" were for the arrival of their summer guests. I was involved in the concept development, design, and production of animation. The campaign achieved excellent results.
